Monday, February 16, 2015

5 tips to create a strong online presence and get leads

A lot of people ask me, "how do I generate leads for my business online?"...

Well firstly you could simply hire us to take on this task for you :) But if you feel you have what it takes to do it yourself then that's what these steps below are for, to give you some sort of idea and direction.

1. Get a website designed for your business

You might think this is funny and obvious, but it really isn't funny how many times I have been asked to do online marketing for a company, and when the, "what is your websites address or URL?" question comes along then I usually get a response saying, "we don't have a website designed for us."

Firstly you HAVE to have a website designed for your business in order to take full advantage of the online market. It is your flier that you hand out to the online world. It is an essential part to getting some form of traction with online marketing. If your company does not have a website then please look into either getting someone to design your website or you can try do it yourself, if you think you have the time to learn the ropes.

There are thousands of videos on YouTube that will explain the steps it takes to create a simple website using something like WordPress.

The pros: You may save yourself a couple bucks, if you are tech savvy and have dipped your fingers into it before.
The cons: You may end up spending 100 hours on trying to figure it out, and therefor the time it has taken you to design your own website may have cost you more in time than it would have cost to get a professional to do it for you. You probably haven't optimised it either so that it loads fast and is Search Engine Friendly.

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